Your brand’s logo is the face of the business. It’s the first thing your audience will see when engaging with your brand and it’s what they will continue to associate with the business whenever they see it later on.
Knowing this can make the logo designing process both exciting and a little nerve-wracking. But before you can jump into the process of designing and choosing colors, you need to know which type of logo can best represent your brand.
Understanding the key differences between the three types of logos can help you develop a strong logo that’s best for your brand.
Icon logos are visual representations of your business and communicate your brand’s message through only a symbol. These types of logos are often simple, easy to translate, and leave a lasting impression; famous icon logos include Apple and Nike.
Icon logos can be left a little open to interpretation, but for the most part your business name or message should be clearly communicated through the symbol you create. If you choose to go with an icon logo for your brand, keep in mind that icon logos are less direct than a text logo and will need to be clear in order to be effective.
These logos are best for brands that can accurately represent their business through an image rather than a word.
A logotype or wordmark is a text logo. These logos use letters to show the business name and represent their brand message in a unique way. Think: Disney or FedEx.
While you can use already available fonts for these logos, many businesses have custom fonts designed specifically for use in their logo in order to build a cohesive image that aligns with the rest of the brand. Font style and size can say a lot about your brand. Thick, bold letters are powerful and strong, while script fonts mimic handwriting and represent refinement.
Text logos are pretty straightforward, so if your brand is using one of these the most important part is to make sure it’s in line with your brand’s personality while still being easy to read.
A combination mark uses both a symbol and text. A popular example of this type of logo is the Starbucks logo. While the Starbucks logo has text integrated with the icon, a combination mark can also be stand alone, meaning the text and icon are separated.
These types of logos are best for when you want the text to clarify the symbol, or want a symbol to emphasize the words; they should complement one another. When used strategically, combining an icon and text for your logo can be a strong way to clearly communicate your brand’s message and style.
Contact a Logo Designer in Denver
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!