Websites in 2018 are just as important (if not more so!) as they were ten years ago. Sure, there might new ways to market your business and tell your brand’s story, but those are just supplements to your main tool: your website.
To succeed in the year ahead, it’s important for your website to be equipped with the a design that’s current in terms of industry standards as well as your brand’s overall business strategy. A redesign might be necessary if your website falls under any of the following.
It’s Not Mobile-Friendly
If your website is only suited for desktop, it’s time to make a change. Consumers are using their mobile devices for five hours a day which means they’ll expect your website to be mobile-friendly and easy to use while they’re browsing. For a business, this means providing a seamless experience across all devices to ensure that your website visitors can get the same information and user experience whether they visit the desktop or mobile version of your site.
Building a responsive website means making sure your website transitions and functions well on any type of device or orientation without any major differences in aesthetic or navigation.
It Doesn’t Tell Your Brand’s Story
Today’s consumer wants to get to know your business. They want to understand the story behind it and they also want to know what the brand can do for them. While content and messaging are the meat of your brand, a well-designed website creates a space for that content to thrive in. Making sure everything on your website, from the navigation to the landing pages, is geared towards shining a light on everything your business has to offer, is key.
If your current website doesn’t make content easy to navigate or isn’t clearly communicating your message, it’s time for a redesign. The redesign process will be much easier if you have refined your brand’s message, the feelings and emotions you want visitors to have on your website, and what action you want them to take next. Understanding these key factors will make creating a strong design around them a much smoother process.
The easiest way to figure out if your website is dated is by checking out your competition. Visiting the website’s of similar businesses can give you a better idea of where the industry stands, which can help you keep get a feel for what your website needs to include in order to stay current.
For example, in the age of digital communication and social media it’s an absolute necessity to have social media buttons on your site that link to each of your social media pages. While this may seem like a no brainer, leaving these out is a small detail that can be easily missed and can give your visitors the impression that your business is outdated.
You should also look over your website to make sure all of the information is current and relevant to your brand’s message. Having dated content or inaccurate information will make your business come across as less professional.
Need a Website Redesign? Contact Val Dudka Design Company!
At Val Dudka Design, we help businesses tell their story by designing websites that are stunning, branded and mobile-optimized. Let us give your company’s website a fresh, new look so you can continue doing what you do best. Reach out to us onlineto get started today!