Your logo isn’t the only thing that can make or break a first impression with your potential customers — the colors of your brand can speak volumes about what you do, who you are and what you value as well!
In case you have yet to learn about the term “color theory,” it is a way of thinking about specific colors and color combinations. But they can also do more than simply give your brand a certain look: colors can influence how people react and perceive information. And the best company brands in the world know how to use colors to their advantage to sell more products and services.
While color preferences can be affected by individual experiences, there are several symbolic trends to be aware of. If you aren’t sure what your brand colors are saying about your company, take a look at the following list to get a better sense of what you’re telling your potential customers.
Often cited as the “happiest” color on the spectrum, yellow can represent optimism and warmth. This is a color with a lot of energy, and often can be very mentally stimulating. By using this color, you may be telling your customers that you are cheerful, spontaneous and full of youth. Other shades of yellow, such as gold, can be seen as a symbol of luxury and success.
More often than not, people associate green with nature and growth. It’s a great color for environmentally-focused businesses and organizations, as well as companies who want to be associated with words like fresh, harmony, healing and relaxation.
If you want a brand that will resonate with your customers as trustworthy, wise and strong, blue is a great color to use. This is also why it’s the preferred color for many corporate American companies. While this is a useful color in industries like business, home services and technology, it’s not a good option for businesses in the food industry since it can make people less hungry.
Is your business focused on a creative or imaginative industry? Purple is a color for artistic brands, but is also a traditional symbol of royalty, power, ambition and mystery.
Your company may be saying that it’s bold, energetic and passionate if red is your primary brand color. Although commonly associated with words like love, strength and courage, it can however also represent feelings of rage or symbolize danger. This is a very emotional color, so it should be used appropriately.
Blending the strength of red and the joyfulness of yellow, orange does a great job of symbolizing the best of both colors into one. It’s also a color we tend to visibly recognize very easily, giving people a “warm” or “hot” sensation without being overwhelming. Like red and yellow, this is also a smart choice for brands in the food industry, since it is seen as a citrus color and can stimulate appetites.
Is your company using primarily whites, blacks and grays? You may be telling customers that you are neutral and unemotional. While that may not sound ideal, it can mean that your brand is solid, stable, intelligent and calm.
Improve Your Brand Strategy with Help from Val Dudka Design Company!
Your logo should reflect your company's vision, values and products or services. At Val Dudka Design, we help businesses tell their story by creating brands and logos that are impactful, engaging and recognizable. Let us give your company's brand a fresh, new look so you can continue doing what you do best. Reach out to us online to get started today!