Branding is an integral part of your business’ success. The right branding will both grab your customer’s attention and tell your brand’s story, and a major player in the branding game is your logo.
As the face of your business, your logo should definitely be given a lot of thought. When it comes to design, your logo relies heavily on the type of font that is used. Different font types communicate different messages and personalities and it’s important that your logo’s font is sending the right message to your audience.
Serif vs Sans Serif
The first thing to consider when choosing a font for your logo is whether it will be Serif or Sans Serif. Serif fonts have "serifs", or little lines, on the end strokes of a letter (think: Times New Roman) and San Serifs do not (think: Arial).
Serif fonts were typically used in print and literature back in the day, while San Serif fonts became the modern go-to font family for digital spaces. Each of these typefaces convey different personalities and moods: Serif is more traditional and classic, while Sans Serif is modern and clean. Consider which font personality fits your overall brand image best and go from there.
Know Your Industry
Using the right font for your industry is also an important factor in creating a strong logo. Take a look at other businesses in your market. You’ll find that they likely have similar logos, or at least similar moods, across their branding. Stick to the industry vibe so your customers will associate your brand with the industry and receive your brand’s message well.
If you’re in the tech industry, for example, you want your logo to communicate that your brand is professional, modern, and innovative. You would likely go with a Sans Serif font for a clean, minimal look.
And the fonts you’d stay away from as a tech company? Likely anything expressive or decorative, like Script fonts. An extravagant font would give off the wrong impression and message for a modern, professional tech company and would confuse your audience. Those who are in a more creative business, like blogging, could use a decorative font like Script as it’s a fun way to show personality or playfulness.
Think like your audience or customer to ensure that the font and design of your logo visually makes sense for your brand and accurately represents your industry.
Make It Timeless
Another key to making sure your logo fits your business is to use a timeless font. Try to refrain from using anything too trendy or current when it comes to your logo. As the face of your business, your logo will represent you through many time periods and needs to stay on-brand without looking dated.
While a rebrand is always an option, it’s better to feel good about your logo for the time being and know that it’s appropriately representing your brand over the span of several years.
Contact a Logo Designer in Denver
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!