It’s never a bad idea to create a new logo for your business. It shows that you’re willing to change your sails in order to adjust to industry changes or an updated business mission.
Because your logo is such a major part of your brand identity, it’s important to keep some design factors in mind to ensure it’s representing your business in the best way.
‘Keep It Simple Stupid’ has always been a cheeky reminder not to over complicate or overthink anything in life, including design. When creating a logo clean, simple, and minimal always works better than busy and overcrowded.
Take a look at Nike, a global brand. Their logo is one of the most recognizable logos in the U.S. (and beyond) and it’s also one of the simplest. The iconic ‘swoosh’ is meant to symbolize the sound movement makes, which perfectly encompasses the company’s mission.
Creating a clean, minimal logo doesn’t necessarily mean you should feel limited to using one color on a plain white background. But focusing on creating a simple logo will force you to refine your brand’s message and figure out the strongest way to get your story across in as little as possible.
Another good reason for a logo redesign is because your current one is outdated. If your business has been around for more than 10 years, first of all - congrats! And secondly, it may be time for an updated logo that better represents what your business is about today.
Going for a fresher, cleaner look is the best way to keep up with the industry and your audience’s evolving needs. Debuting a new logo can also provide a feeling of rejuvenation to both you and your customer, which can lead to motivation to shop on their end and fresh, new ideas on yours.
Know Your Audience
There’s a chance your audience has changed since you first began your business. If that’s the case, your new logo should reflect that. Understanding your customer’s demographics will help immensely when determining what your logo’s style should be. For example: If you run a clothing boutique that caters to a younger audience, your logo will be more bright and lighthearted, while targeting an older audience may lead you to create a logo with more sophistication and maturity.
Understand Your Industry
Your new logo design style should also appropriately reflect your industry’s aesthetic. An ice cream shop logo would be much different than the logo of a software company, for example. In an industry as fun as food, you’d likely want your logo to be inviting and warm, and in the tech industry you’d want your logo to represent the professional side of your business and all of the expert knowledge you have.
Looking for a Logo Designer in Denver, Colorado?
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!