As this year begins to wind down, it’s time to start planning for the year ahead. With this planning comes a little bit of research and insight into what trends will help your brand stand out.
From designs that pop to colors that shine, graphic design in the upcoming year is all about making an impact.
Design will be seeing double in 2018. Double exposure, overlaying two images to create a multi-layer effect, has seen an upswing in popularity and will continue to see the light this year. A classic photography technique, using double exposure in graphic design results in an eye-catching design that can be used to combine more than one image, color or visual effect. The technique is often seen in advertisements, webpages and anything else that’s focused on presenting strong images.
Creative typography has been trending for a few years now and is showing no signs of slowing down anytime soon. Typography has long been used as a strong element in graphic design and is only getting more unique, especially when paired with another design trend. Be prepared to see more bold fonts, unconventional alignment, and use of additional design elements woven into the fonts.
While minimalism has been on trend for the past couple years, we’re starting to see bright colors come back into the mix. Brands have been drawn to whites, greys and blacks for their clean and effortless aesthetic, but colors are becoming more appealing for the dimension and versatility they add. Some designs have implemented a super colorful look while others have slowly added color back into their palette by pairing neutrals with an unexpected pop of color. Either way, get ready to see more colors coming at you across a variety of designs.
The use of brighter colors has also led to unexpected tones like metallics. Metallics can be used to add emphasis to typography or to turn stand alone elements into a strong focal point. If you’re curious about using metallics for your brand but don’t want to go full-on gold or silver, try implementing a touch of shine here and there like with the edge of your business card or a button on your website.
During a time when it feels like we all want our brands to make a visual impact online, 3D designs have gained popularity. Including 3D elements in a design creates dimension and texture and, of course, makes the design truly pop. This trend will be seeing a lot of action this year as we all move towards a brighter, multi-dimensional aesthetic that will allow our brands to stand out more than ever.
Contact a Graphic Designer in Denver
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!