Humans are visual creatures. While words can get a message across, images are a strong way to convey ideas and thoughts and people are more likely to remember things if an image is involved. That’s where a mood board comes in.
Mood boards are collections of images, patterns, type -- anything that helps you visualize your ideas, gather inspiration, and plan the aesthetic of your next project. Mood or vision boards are creative tools that should be utilized before any branding project.
When you’re at the beginning stages of the branding process, whether it’s a new logo, website re-design, or an entire re-brand, creating a mood board is the first step. Mood boards lay the base for what you want the brand aesthetic to be and are a helpful way to curate your thoughts and ideas into one space. Everything from colors, typography, imagery and the overall style of a brand go into a mood board.
If you’re not sure what you’re looking for out of your brand aesthetic, it’s easy to start pulling inspiration from anywhere and see where you end up. On the flip side, maybe you have a strong vision for your brand. If that’s the case, use your mood board to convey your thoughts and ideas clearly to others and yourself. Having it laid out in front of your eyes can help clarify the vision.
If you’re working on a team, a mood board is an easy way to share your vision with others. Whether you’re sending the visuals to your graphic designer or sharing it with collaborators, a mood board allows others to understand what you’re looking for aesthetically.
Especially when working with designers, it’s much easier to have a mood board in place that gives an idea of what you’re looking for before the design process begins so there’s a general idea on tone and style. Boards can also be easily modified, which makes it easy for others to collaborate and add their own ideas and inspirations.
Once you’ve figured out the general style and tone you want for your brand, your board can act as a guide to plan out the details. Everyone involved can use the board as a reference throughout the designing process to make sure the project is keeping with the aesthetic and style you had in mind. You can also use your original mood board as a base to create additional boards and hone in on the exact look and feel you want for your brand.
Contact a Graphic Designer in Denver
Val Dudka Design Company creates websites, logos and brand books that help businesses in the Denver area and beyond tell their story. Let us manage your graphic design needs so you can continue doing what you do best. Reach out to us online to get started today!